Demand for water management chemicals in the U.S. is forecast to increase 5%/yr to $4.3 billion in 2005. Volume growth will average 1.6%, to 15.8 billion pounds. In most major product types and in nearly all markets and applications, higher-value formulations are replacing low-cost commodities. The superior performance at lower loadings will thus restrain volume growth while driving market value gains through higher cost/pound. These are some findings of a new report from The Freedonia Group (www.freedoniagroup.com).