Petrochemicals Europe is the new brand name for the
Association of Petrochemicals Producers in Europe (APPE).
The renaming of the industry association reflects the current
and future direction of this group. Petrochemicals Europe
continues to operate under the Cefic umbrella and the
Brussels-based European Chemical Industry Council.
Our vision is to be recognized as part of the
foundation of future economic success in Europe, fuelling
innovation, manufacturing, and employment. said
Dorothee Arns, executive director of the Cefic petrochemistry
and plastic additives sector and Petrochemical
s Europe. The
name fits perfectly with
the role the industry plays across Europe and will certainly
help us raising our profile in a time of increasing
challenges for our industry.
help drive Europe
s economic success.
With sales of 155 billion in 2012 to the overall EU
building blocks for thousands of products produced by diverse
industries from televisions to insulation materials, from
windmill blades to durable packaging and modern sports
This is achieved by a workforce of more than 300,000 people,
a figure multiplied many times over due to knock-on effects
created in user industries.
A new brand identity has been created, which represents in an
attractive and colorful way the link between petrochemicals
and chemicals. The identity now also appears on www.petrochemistry.eu
, the dedicated
website of the European petrochemicals producers that
attracts over 50,000 visitors a year. The websites most
popular section, the recently -pdated petrochemicals
flowchart, gives website visitors the opportunity to discover
petrochemicals added value in society.
Voice of the industry
Petrochemicals Europe is the voice of petrochemical
s producers in Europe
and brings together about 90 members companies manufacturing
ethylene and propylene. Petrochemicals
for conditions that will allow the industry to operate
successfully in a highly-competitive global environment
, whilst raising
awareness of their contribution to the Europe
an economy, which provides
essential raw materials for thousands of products produced by
diverse industries, driving innovation and creating