The latest report from the Atlantic Council argues that Europes unconventional gas future will depend upon industry adopting best practices similar to those advocated in the US. The report indicates that, while markets remain positive about the promise of natural gas reserves across Europe, there are significant hindrances to its long term viability. Industry hydro-fracturing practices have come under increased scrutiny for environmental and safety concerns as technological advancements are progressing more rapidly than regulatory and industry practices. The Atlantic Council believes that creating a model regulatory framework is essential to establishing industry discipline and public acceptance of unconventional oil and gas production. The report calls for robust monitoring and enforcement on the local and national level within the existing European Union (EU) and US regulatory systems.