April 1998

Trends and Resources

HP In Brief: HPIn Brief

The industry needs to refine its image, says Brent Bahler of Citizens for a Sound Economy, speaking at the NPRA Annual Meeting, San Francisco, California, March 15 – 17, 1998. According to his in..

Weirauch, Wendy, Hydrocarbon Processing Staff

The industry needs to refine its image, says Brent Bahler of Citizens for a Sound Economy, speaking at the NPRA Annual Meeting, San Francisco, California, March 15 – 17, 1998. According to his interpretation of public opinion surveys, the HPI could work on improving its "negative frame of reference." To achieve this, he suggests several strategies, including: communicating to the average citizen how the HPI makes his or her life better; showing how increasing environmental regulations cost the consumer; and putting more information "into the pipeline," e.g., explaining the industry's achievements in environmental protection. Finally, the industry must modernize its approach to environme

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