November 1998

Columns

HPIn Competitiveness: 'To Our Stockholders'

Have you read your company's most recent annual report? Pay special attention to the section typically titled "To Our Stockholders" and signed by the chairman. Better yet, access the Web sites of your..

Lamb, R. G., Cost Control Systems, LLC

Have you read your company's most recent annual report? Pay special attention to the section typically titled "To Our Stockholders" and signed by the chairman. Better yet, access the Web sites of your competitors and read theirs. High aspirations. The point is that your firm and its competitors have declared high aspirations for their competitive and financial futures. The letter to the stockholders promises that your firm will triumph over mediocrity with skill and insight. Some of my favorite promises are: We will learn to make our own profitability despite changing business cycles. We will find new ways and places to succeed and grow. We will de

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