February 2000

Process Technology

Business Tools for Technology Transfer

Apply these guidelines for best communication between technology and business fields

Ayers, J. B., CGR Mangement Consultants

Introducing new products is becoming less a technical process left to the product R&D department. Currently, there is an increasing focus on marketing, finance and operations. Also, many technical employees lack business skills; this usually leads to communication barriers between technology and business arenas. The author presents useful business tools that can help bridge this gap. Value is thus added as company distribution, production and marketing costs are more accurately planned. Product development. The new products arena is as much about marketing, finance and operations as it is about developing a new technology or upgrading an existing platform. Of course, if someone is inventin

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