November 2012


HP Viewpoint: Age of turbulence: Charting the refining course toward a profitable future

High-performing enterprises draw on external expertise during all project phases, from scouting and front-end engineering and development through to operations.

Ozmen, S. M., Shell Global Solutions International BV

Having spent over 38 years in the petrochemical and refining industry developing and licensing technologies, I have witnessed profound changes in the business landscape. Perhaps because of that, people often ask for my views on the outlook for refiners. Will the volatility continue? Yes, I say. Will things get any easier? Not really, although those that exploit competitive advantages will naturally rise to the top. Does the industry have a long-term future? Absolutely. Change is a constant Of course, the eddies that create the turbulence are well known. They include tighter specifications, rising energy costs, tougher environmental regulations, and variable crude quality. Another hugely

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