June 2017

Columns

Editorial Comment: Optimizing our message to the oil and gas industry

The pages of Hydrocarbon Processing contain numerous case studies, techniques, advice and step-by-step approaches to optimizing downstream operations. These elements have been the focus of the magazine for the last 95 yr.

Nichols, Lee, Hydrocarbon Processing Staff

The pages of Hydrocarbon Processing contain numerous case studies, techniques, advice and step-by-step approaches to optimizing downstream operations. These elements have been the focus of the magazine for the last 95 yr. At this time in 2016, we discussed in our Editorial Comment how the downstream industry can optimize its message to those outside our sector. We believe this opportunity still exists today.

The word optimization means to make the best or most effective use of a thing or situation. This broad statement could refer to anything within one’s personal life or career. For example, I would like to optimize my golf game. Although multiple stray tee shots tend to lead to frustration, I have never stopped striving to better my game.

This analogy is descriptive of many of the people I have been privileged to meet in this industry. Each individual, no matter their country of origin or background, contributes to the framework for the optimization of the downstream processing industry. These contributions include recognizing opportunities to develop better management, maintenance and safety practices and plant operations; or to develop new technologies and improve existing processes.

These steps toward optimizing operations create a ripple effect that improves the daily lives of billions of people. From transportation fuels, such as gasoline, diesel and jet fuel, to the millions of products produced at petrochemical and natural gas processing facilities, our industry offers a higher quality of life to the world.

Optimization is not just a word; it is an idea, an action. In more general terms, it is striving to make the industry better. The June issue is devoted to this topic, just as this publication has been for nearly 100 yr.

Fig. 1. Gulf Publishing Company’s major media offerings to the oil and gas industry now include <i>Hydrocarbon Processing, Gas Processing, World Oil, Petroleum Economist,</i> and <i>Pipeline & Gas Journal.</i>
Fig. 1. Gulf Publishing Company’s major media offerings to the oil and gas industry now include Hydrocarbon Processing, Gas Processing, World Oil, Petroleum Economist, and Pipeline & Gas Journal.

A stronger message

To optimize our place in the oil and gas industry, Gulf Publishing Company continues to build a stronger product offering to its subscribers. On April 30, we announced the acquisition of 109-yr-old Oildom Publishing Company of Texas Inc., publisher of Pipeline & Gas Journal, to create the world’s largest independent media company devoted exclusively to the international energy industry. Through this acquisition, Gulf Publishing Company enhances its presence in the midstream and utility sectors with three well-known industry trade publications and two major industry conferences.

Our company is positioned to offer the highest-quality technical and trends-based editorial, events and data to professionals in the oil and gas value chains. Through our publications—Hydrocarbon Processing (downstream), Gas Processing (midstream), World Oil (upstream) and Petroleum Economist (oil and gas financial); and with the acquisition of Oildom, which adds Pipeline & Gas Journal, Pipeline News and Underground Construction—Gulf Publishing Company offers a suite of news, editorial, data and events to better optimize our brands, as well as to provide a stronger voice for the oil and gas industry. HP

The Author

Related Articles

From the Archive

Comments

Comments

{{ error }}
{{ comment.comment.Name }} • {{ comment.timeAgo }}
{{ comment.comment.Text }}