October 2020

Columns

Reliability: Tips on marketing to the reliability-focused

Technical writers and other communicators occasionally have cause to think about matters having to do with publication practices and why some publications have higher quality or more reader-relevant illustrations than others.

Bloch, Heinz P., Hydrocarbon Processing Staff

Technical writers and other communicators occasionally have cause to think about matters having to do with publication practices and why some publications have higher quality or more reader-relevant illustrations than others. Chances are that enlightened technical journals realize their readers want to be informed on reliable products. Indeed, many of their articles could be classified as “marketing to the reliability-focused.” However, not every advertiser is a good marketer. Requests unanswered The author and his close collaborators have often found themselves among those whose requests remained unaddressed. Messages left on the answering machine of a mid-level manager of sealing product

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