Many organizations first become acquainted with
behavior-based technology in a safety application. To improve
its performance, a company launches a behavior-based safety
(BBS) implementation that is out in front of the
organization as a whole. The tension between existing
programs and behavior-based performance improvement
mechanisms provide traction that can be used to reach safety
goals.
Organizations that have existing BBS efforts are
finding that this technology can be used to produce creative
tension within the status quo - in areas other than safety -
to improve bottom-line performance (Fig. 1). This is largely
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