June 2002

Business Strategies

Jump to the next level of IT productivity

Applying the same ROI requirement for every dollar spent on IT that is used on non-IT spending, management can dramatically turn potentially huge capital drains into great gains

Holland, W., Skarke, G., Holland & Davis LLC

Substantially more business value from information technology (IT) is just around the corner, potentially delivering additional powerful results to the hydrocarbon processing industry. But, there's a catch. The limiting factor is a social one, not a technical one. The relatively exotic field called the diffusion of innovation can provide some real clues about industry's current status in getting the full benefits of business IT. Research on diffusion of any innovation suggests that adoption comes in stages and takes a fair amount of time, often years or even decades. Research also shows that - however promising a new d

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